Foster's To Be Brewed In The US - Faux Imports, The Second Wave?

http://www.brewblog.com/brew/2007/ ... brew-.html

Tom Long, president and CEO of Miller: “Today’s announcement is a critical step as we partner with Foster’s Group to position this brand as an appealing trade-up for mainstream beer drinkers who want a truly unique beer experience. Foster’s has great growth potential and we’re excited about the opportunity to maximize Foster’s growth in the U.S.”

A trade-up? Find me an Aussie that thinks this beer is a trade up if so that means Long is basically saying that mass produced beer including his own Miller brands are less of a beer. Do Miller executives pull quotes from a hat? A bit moronic either way.

From Beer Business Daily’s coverage of Busch’s remarks:

"August put forth the possibility of brewing imported beer brands at their breweries here in the U.S. (like they are currently doing, successfully, with Kirin, brewed in Los Angeles). August thinks it can be done. 'With the possible exception of Mexican and Canadian brands, I think imports could be brewed and made here in the US, just like Mercedes is made here. … .Question is, will the consumer buy into that proposition…… In ‘92 or ‘93 you never would have thought that those import cars would be made here.'"

With that said it make it much more important to buy craft beer and not support faux imports at all.

Sorry but I call bullshit on all of the faux imported beers ... Consumers are getting the short end of the stick thinking they are getting an import. 99.99% of the consumers never even look at the label details. I doubt most even know this brand has been brewed in Canada for years.

Foster's - Australian For Beer ... NOT!

It's more like ...

Foster's - Sham Of A Beer

Oddly I still have fond memories of drinking Foster's out of the oil can back in the late 1980's.

Jason