http://www.brewblog.com/brew/2007/ ... brew-.html
Tom Long, president and CEO of Miller: “Today’s announcement is a critical step as we partner with Foster’s Group to position this brand as an appealing trade-up for mainstream beer drinkers who want a truly unique beer experience. Foster’s has great growth potential and we’re excited about the opportunity to maximize Foster’s growth in the U.S.”
A trade-up? Find me an Aussie that thinks this beer is a trade up if so that means Long is basically saying that mass produced beer including his own Miller brands are less of a beer. Do Miller executives pull quotes from a hat? A bit moronic either way.
From Beer Business Daily’s coverage of Busch’s remarks:
"August put forth the possibility of brewing imported beer brands at their breweries here in the U.S. (like they are currently doing, successfully, with Kirin, brewed in Los Angeles). August thinks it can be done. 'With the possible exception of Mexican and Canadian brands, I think imports could be brewed and made here in the US, just like Mercedes is made here. … .Question is, will the consumer buy into that proposition…… In ‘92 or ‘93 you never would have thought that those import cars would be made here.'"
With that said it make it much more important to buy craft beer and not support faux imports at all.
Sorry but I call bullshit on all of the faux imported beers ... Consumers are getting the short end of the stick thinking they are getting an import. 99.99% of the consumers never even look at the label details. I doubt most even know this brand has been brewed in Canada for years.
Foster's - Australian For Beer ... NOT!
It's more like ...
Foster's - Sham Of A Beer
Oddly I still have fond memories of drinking Foster's out of the oil can back in the late 1980's.
Jason
Tuesday, July 31, 2007
BeerAdvocate magazine: July 2007 issue
The July 2007 issue of BeerAdvocate magazine hit the postal service the other week, got to tons of people early this time, and should be working its way into the hands of everyone else as I type. For a sneak peak inside the issue:
http://beeradvocate.com/mag/issues
Beer & Food. Hell yeah! If you missed this one ... you can get a copy in the BA Store while they last:
http://beeradvocate.com/store/prod ... ucts_id/67
For more info on the mag:
http://beeradvocate.com/mag/
To the naysayers out there in cyber-beerland who posted that we wouldn't last more than 6 issues: Enjoy reading lucky number 7 ...
http://beeradvocate.com/mag/issues
Beer & Food. Hell yeah! If you missed this one ... you can get a copy in the BA Store while they last:
http://beeradvocate.com/store/prod ... ucts_id/67
For more info on the mag:
http://beeradvocate.com/mag/
To the naysayers out there in cyber-beerland who posted that we wouldn't last more than 6 issues: Enjoy reading lucky number 7 ...
Stale Craft Beer: Who's to Blame?
I'll beat this dead horse again, I have been beating this dead horse since the mid-1990's and I will keep on beating this dead horse until there is nothing left. With this, I will not point fingers directly at anyone, just ask questions. Any and all industry folk please chime in. Who is to blame?
The brewer or importer? A few actually buy back stale beer. Freshness dates vary from brewery to brewery. Some don't use any kind of freshness dating.
The distributor? Some have been know to watch their stock carefully and others will sell last years like it is this year’s brew.
The retailer? This is critical mass here for the consumer, the make or break point for everyone. Two-year-old O-fest is not a good thing even if it has been sitting in the cooler. Brewpubs serving Maibock in July? O-fest in Dec?
The consumer? A handful of beer geeks know what to look for, but getting burned is still a problem. Novice beer drinkers don't have a clue so education is a must.
The government? Alcohol is deemed a drug so beer is on the short end of the stick to start with. We would not buy milk, bread or eggs past their prime right?
Jason
The brewer or importer? A few actually buy back stale beer. Freshness dates vary from brewery to brewery. Some don't use any kind of freshness dating.
The distributor? Some have been know to watch their stock carefully and others will sell last years like it is this year’s brew.
The retailer? This is critical mass here for the consumer, the make or break point for everyone. Two-year-old O-fest is not a good thing even if it has been sitting in the cooler. Brewpubs serving Maibock in July? O-fest in Dec?
The consumer? A handful of beer geeks know what to look for, but getting burned is still a problem. Novice beer drinkers don't have a clue so education is a must.
The government? Alcohol is deemed a drug so beer is on the short end of the stick to start with. We would not buy milk, bread or eggs past their prime right?
Jason
Furthermore Fatty Boombalatty
We've pointed our more than several times that the majority of American brewers have brewed Belgian-style ale(s) or are at least influenced by the Belgian beer culture. Some beer geeks may not want to admit it but the popularity for Belgian beer will surpass English and German beer styles, if it has not already.
Furthermore Fatty Boombalatty, an interesting name to say the least. Its more or less slang, and not too much of an endearing term, of calling someone fat. So, the brewers must think this beer is fat or should we just say big in a certain way. Described as an unfiltered Belgian-style ale with a touch of wheat and plenty of hops.
More than enough foam off of a hard pour, the foam quickly drops down to a wispy white lace, which leaves a few rings of trailing down the glass. Cloudy, hell it looks like apricot puree. Spicy aroma with additions of orange peel, nutty yeast and pear like fruity esters. Good solid smoothness with a moderate body. Yeast and fruit dominate, a graininess and a kiss of wheat flows throughout. Spicy middle to end with a slight sharpness from the hops. Hint of lime and coriander. Warming esters give off pear and faint peachy flavors. Finishes with a medicinal herbal note that shadows the sweetness.
The only thing to really point out that would ever need to be pulled back is the amount of yeast in this beer. Even decanting two thirds of the beer brought on the opaque look so swirling in the rest made no difference. All of the characteristics point right to Belgian White Ale even with the bigger bitterness here. All said and done this is an enjoyable Belgian-style ale with certainly more oomph (7.2% abv) compared to the typical Belgian White Ale.
More reviews:
http://beeradvocate.com/beer/profi ... 4154/36366
More info
http://www.furthermorebeer.com
Furthermore Fatty Boombalatty, an interesting name to say the least. Its more or less slang, and not too much of an endearing term, of calling someone fat. So, the brewers must think this beer is fat or should we just say big in a certain way. Described as an unfiltered Belgian-style ale with a touch of wheat and plenty of hops.
More than enough foam off of a hard pour, the foam quickly drops down to a wispy white lace, which leaves a few rings of trailing down the glass. Cloudy, hell it looks like apricot puree. Spicy aroma with additions of orange peel, nutty yeast and pear like fruity esters. Good solid smoothness with a moderate body. Yeast and fruit dominate, a graininess and a kiss of wheat flows throughout. Spicy middle to end with a slight sharpness from the hops. Hint of lime and coriander. Warming esters give off pear and faint peachy flavors. Finishes with a medicinal herbal note that shadows the sweetness.
The only thing to really point out that would ever need to be pulled back is the amount of yeast in this beer. Even decanting two thirds of the beer brought on the opaque look so swirling in the rest made no difference. All of the characteristics point right to Belgian White Ale even with the bigger bitterness here. All said and done this is an enjoyable Belgian-style ale with certainly more oomph (7.2% abv) compared to the typical Belgian White Ale.
More reviews:
http://beeradvocate.com/beer/profi ... 4154/36366
More info
http://www.furthermorebeer.com
Miller Chill: a Beer for People Who Don't Like Beer
Miller Chill has reached fad status very quickly. Miller Brewing has been banking on the Latino beer drinkers in the US to carry sales along. Over two million cases have been sold with reportedly 50% of sales coming from wine, spirits and other non-beer drinkers. While sales are great now, there will be several if not a score of clones from other brewers that will dilute earnings.
Miller Chill, a catchy name for the gullible consumer. What's the deal with the green bottle? One Miller executive was quoted "The green bottle signals it’s a premium product.", you really love how they sell this BS and the consumer just buys it up. Sad in so many ways. Blurbs on the label are "Chelada Style", "Light Beer With Natural Flavor" and "Inspired by a Mexican Recipe with Lime & Salt". Consumers have been adding lime to their beer for a good while and for many different reasons. Regardless, most loyal consumers of Mexican, Central and South American brands would rather use a real lime rather than have some sort of natural flavoring.
Enough of the bather, lets get to the meat and bones of this beer. A quick decanting shows the obvious clarity of a light beer and the head of one as well. Not much head retention at all but it was not expected. Odd lime aroma, very similar to the natural agents added to soda. There is even a salty note in the nose. First sip shows an extremely thin body with a forced refreshing carbonation. The flavor is the same as the aroma, soda-like lime flavor. Very little malt character at all, hops are a no show and there is a mild salty tone middle to end. Bone dry with a watery lime flavor in the finish.
Chalk this up at a border-line malternative, a beer for people that don't like beer. It actually tastes like a really bad diet soda. Even if this does stick around for more than several years and not deemed a fad anymore it will simply live on as a sub-par product for the ignorant uneducated consumer. Hell, with the amount of soda that is sold in the US this one will probably be here for a long long time but this will be the last visit here as this is a big fat thumbs down.
Miller Chill, a catchy name for the gullible consumer. What's the deal with the green bottle? One Miller executive was quoted "The green bottle signals it’s a premium product.", you really love how they sell this BS and the consumer just buys it up. Sad in so many ways. Blurbs on the label are "Chelada Style", "Light Beer With Natural Flavor" and "Inspired by a Mexican Recipe with Lime & Salt". Consumers have been adding lime to their beer for a good while and for many different reasons. Regardless, most loyal consumers of Mexican, Central and South American brands would rather use a real lime rather than have some sort of natural flavoring.
Enough of the bather, lets get to the meat and bones of this beer. A quick decanting shows the obvious clarity of a light beer and the head of one as well. Not much head retention at all but it was not expected. Odd lime aroma, very similar to the natural agents added to soda. There is even a salty note in the nose. First sip shows an extremely thin body with a forced refreshing carbonation. The flavor is the same as the aroma, soda-like lime flavor. Very little malt character at all, hops are a no show and there is a mild salty tone middle to end. Bone dry with a watery lime flavor in the finish.
Chalk this up at a border-line malternative, a beer for people that don't like beer. It actually tastes like a really bad diet soda. Even if this does stick around for more than several years and not deemed a fad anymore it will simply live on as a sub-par product for the ignorant uneducated consumer. Hell, with the amount of soda that is sold in the US this one will probably be here for a long long time but this will be the last visit here as this is a big fat thumbs down.
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